Creation of a new visual identity and communication actions
Brand strategy – Print – Street marketing
Public Transport in Geneva entrusted the redesign of the brand’s visual identity to MUZ. Objective 1 was to build a strong, modern and, above all, consistently deployed universe.
It is through the launch of the various promotional communication actions that the concept of Color your city is expressed in a 360 ° approach. Print, out media, goodies, banners etc.