XT WINGS B2B launch
Brand strategy – Advertising – Non-media – Retail & trade marketing
Global support for the launch of Salomon’s flagship XT WINGS shoes.
Design and creation of this new product’s visual identity (name, logo, etc.), and subsequent implementation on the various communication tools created for it.
Creation of press ads, set design of the brand’s booth for Friedrichshafen, and creation of goodies (T-shirts, etc.) and animations for the booth.