Offer Nr 2 Audit & Advice
Rethinking this innovative service further
Before you start: Wakiris, what is it? It is simply the first comprehensive distance learning tool specifically designed to meet the challenges of today’s tutors. An innovative project designed by Stanislas Reboul, a young entrepreneur.
After several attempts to make the first version of his tool known without much success, it was in January 2016 that Stanislas Reboul, intent on bringing this innovative service to life, sought MUZ’s expertise.
Objective Optimization: analysis, advice, audit and redesign. Background
When Wakiris requested the expertise of the agency, MUZ proposed to work initially upstream of the tool: competitive analysis, user study and marketing study enabled it to better understand its market and its stakes, Its consumers and their expectations.
It is this background work that also made it possible to put in place with greater clarity and consequently more relevance: a redesign of the site, an optimization of the tool and a launch campaign (owned & paid) adapted to the expectations and maturity of future users of this innovative solution.
A comprehensive approach that paid off
It is therefore a global approach that has revived the project: after a launch campaign from May to July 2016 (on Facebook, LeBonCoin, Jemepropose and Digischool), Wakiris currently has more than 700 daily users.
"MUZ's thoughtful advice enabled me to identify the project as a whole entity and to better understand the environment in which I was operating. So much so that my business model has completely changed, something unthinkable until today."