Loverdose fragrance crossmedia plan
Digital – Wildpostering – instore
Design and development of various media campaign to promote the famous fragrance from Diesel. 1) A series of posters as wild postering in large urban centers. 2) A banner campaign. 3) An instore tools mix. All these elements redirecting to a facebook tab to win a trip to a major U.S. city (NYC, Miami, Los Angeles).