Loverdose fragrance crossmedia plan

Digital – Wildpostering – instore

Design and development of various media campaign to promote the famous fragrance from Diesel. 1) A series of posters as wild postering in large urban centers. 2) A banner campaign. 3) An instore tools mix. All these elements redirecting to a facebook tab to win a trip to a major U.S. city (NYC, Miami, Los Angeles).

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