Idea #6 Teenagers don’t like Facebook anymore
The new generation at the origin of many doubts
Having a Facebook account and using the platform are two radically different things, and the younger generation is the source of many questions about the future of consumerism and the practice of social networks.
For some time now we have been seeing a disinterest in the social media as a place of exchange and public sharing. This turnaround takes place in favor of more private exchanges, and therefore a migration from Facebook to Messenger, Snapchat or even Kik. This change in practice thus emphasizes the awareness of this generation with regard to the potentially harmful aspects of a network where, in particular, any posted photograph can remain there indefinitely.
What was originally created as a public square on which everyone could come to exchange, meet and share, is now perceived by this group of users as a means of entertaining only as a spectator, Exchange, show, or even create content. Thus Facebook, Youtube and Instagram tend to become a hobby, allowing to consume content (videos / photos / brand content / etc), to the detriment of a projection of a “social ego” in public place.
The partitioning that is taking place between public image and private exchanges calls into question Facebook’s perception of its economic model. The advertising platform feeds literally on the likes of the users: the famous “edgerank” algorithm, allowing the content to be cured in the feed of each user according to his tastes and consequently to refine his targeting, resold in An advertising framework for advertisers.
This phenomenon is an inexhaustible source of questions, the outcome of which is not yet known, but it is wise to keep up to date as its impact in the social media sphere will be decisive in the years to come.
Keep your eyes open !
To not miss anything …
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