Idea # 5 We are now all nomadic
“Modern Nomad : connect me if you can”
In 2015, it would be foolish to consider mobility as “a simple displacement between a point A and a point B”. Being “mobile” is much more than that: real states of mind in power, Our mobility issues completely shape our ways of living, acting, and communicating.
French consumers want to “slow down” less and less; They are impatient, eager for speed and information! To satisfy and touch their audiences, the brands must therefore follow (or even give!) The rhythm by challenging again and again their offers. Cloud, geolocation, “mobile first” sites, applications that multiply, duration of videos that decrease … are all phenomena and answers to these consultation issues that make communication a fast food information.
Even if this digital mobility facilitates the taking of information, discovery, exchanges, many are continuing to affirm that nothing can replace the real experience of the trip and the encounter. But paradoxically to this, travelers claim that applications help them make their journey easier …