Idea #4 This summer, those wearing shorts won’t be the only winners!
Summer 2016? A sporty summer!
At MUZ, we love brands, events and sport! It is therefore natural that we are interested in the major sporting events of this summer 2016. Indeed, the festivities have already started with Roland Garros, but the most important are coming with the Euro 2016 and the Rio Olympic Games. Those ones take place only every 4 years, so let’s take advantage of it. And it seems that we are not the only ones interested in these events …
Because it is well known, communication around sport (and above all its values of excellence, friendship and respect) is more and more present and unifying.
A tendency that tends to be democratized with a desire of the actors in this sector to obtain and to satisfy a larger audience using innovative devices and especially a mass media.
For example, for the UEFA Euro 2016, 2.5 million spectators are expected in France between the 10th of June and the 10th of July, with 7 to 8 million viewers who will surely be focused on their television. Moreover, a large digital media campaign will be run; a dedicated Twitter account (more than 174,000 subscribers), a Facebook page (8,319,000 subscribers), and a mobile application.
As for the Olympics, they are at the heart of all the attention for the brands: with 4.3 billion people around the world who watched the Beijing Olympics on television in 2008, there is no bigger sport event than the Olympic Games in the world. The “Olympic brand” is however very protected since it is impossible to use the logo or the word “Olympic” for brands that are not official sponsors of the event. On the other hand, for sponsors precisely, this is a very profitable operation: the Procter & Gamble brand has announced, for example, to increase its turnover by 500 million thanks to its communication around the event. It is therefore for the greatest pleasure of brands that this year 2016 will be rich in emotion (and visibility) thanks to these numerous sporting events.
Between strategies of official sponsors (and happy to be!) and non-partner brands, all will manage to communicate and unite around the unavoidable moments of the sporting calendar … From Coca-Cola and its exceptional campaign, to your favorite pizzaiolo who will certainly offer you a pizza with brazilian flavours: expect to be exposed to the influence of brands!